The Ashna Gidwani brand is a love letter to the world—rooted in self-love, confidence, and empowerment. Every touchpoint, from messaging to visuals, is designed to feel deeply personal, like a handwritten note meant just for you.
Ashna Gidwani is not just an evening wear label—it is a testament to understated elegance, quiet confidence and timeless empowerment.
Beyond aesthetics, we are also deeply committed to preserving Indian textile crafts, honouring the rich heritage of artisanal techniques while blending them with modern luxury. This fusion allows us to celebrate cultural craftsmanship in a way that feels both timeless and contemporary. Every brand expression—whether in design, content, or experience—should reflect this sentiment, ensuring that each interaction feels intentional, meaningful, and deeply personal.
THE VISIONARY BEHIND THE BRAND- ASHNA GIDWANI
Ashna Gidwani, the creative force behind the label, is a designer who believes that true power lies in subtlety, refinement, and confidence that speaks for itself. A graduate of Istituto Marangoni, she has cultivated a design philosophy that blends effortless elegance with quiet strength.
Her approach to fashion is not about excess—it is about depth, emotion, and a commitment to celebrating women. She believes that when a woman wears something that aligns with her energy, she moves through the world with an undeniable sense of self.
ASHNA GIDWANI'S FAQ
What does Ashna Gidwani stand for?
Ashna Gidwani is not just an evening wear label—it is a testament to understated elegance, quiet confidence, and timeless empowerment.
Our mission is to create timeless, refined designs that celebrate self-love and individuality. Through thoughtful craftsmanship and intentional storytelling, we empower women to feel confident, valued, and effortlessly elegant in every moment of their lives.
Who is this platform for?
She is the Ashna Gidwani woman—poised, assured, and effortlessly commanding presence. She speaks when it matters, leads with quiet resilience, and redefines strength in the most elegant way. Whether she’s stepping into a high-powered boardroom or an intimate soirée, she doesn’t just wear a look—she owns the moment. This platform is built for her, and every woman becoming her.
What makes Ashna’s approach different?
Ashna’s voice is calm yet powerful—she speaks when it matters. Her approach blends vulnerability with strength, encouraging you to own your story, quietly and confidently. Every offering is deeply intentional and designed to leave you feeling seen, heard, and empowered.
What makes the Ashna Gidwani philosophy unique?
Mindful Craftsmanship – Thoughtfully designed with luxe fabrics, refined tailoring, and delicate details that celebrate individuality. We are dedicated to preserving Indian craftsmanship, ensuring traditional artistry continues to thrive in modern fashion.
Empowerment Through Comfort – Our pieces are not just about looking beautiful but feeling at ease in your own skin—effortless, confident, and unapologetically you.
Versatility with Intention – From elegant silhouettes to modern essentials, each design is created to embrace every version of you, in every moment of life.